Grateful Dead celebrated the 50th Anniversary of American Beauty on November 1st, 2020.
This commissioned anniversary piece aimed to celebrate American Beauty by modernizing its 50-year-old design into a 3D animated piece while retaining the integrity and brand of the original art. A rose blooms infinitely at the center of the piece, surrounded by text morphing between "American Beauty", "American Reality", and a "Thank You For 50 Years" message.
Created in Cinema 4D, Octane Render, After Effects.
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