Grateful Dead

American Beauty 50th Anniversary

Grateful Dead celebrated the 50th Anniversary of American Beauty on November 1st, 2020. 
This commissioned anniversary piece aimed to celebrate American Beauty by modernizing its 50-year-old design into a 3D animated piece while retaining the integrity and brand of the original art. A rose blooms infinitely at the center of the piece, surrounded by text morphing between "American Beauty", "American Reality", and a "Thank You For 50 Years" message.
Created in Cinema 4D, Octane Render, After Effects.
Grateful Dead: