• Dr. Seuss x Daniel Arsham - "The Lorax" @ Perrotin Bookstore NYC - 04.25.24
• Dr. Seuss x Daniel Arsham - "The Lorax" @ Perrotin Bookstore NYC - 04.25.24
I had the opportunity to work with 5280 BOND to bring these shots of the Perrotin Bookstore to life, activating Daniel Arsham’s collaboration with Dr. Seuss. 2D assets from Daniel Arsham’s illustrations were incorporated into the live footage.
Created with After Effects.
“To celebrate Earth Day, Daniel Arsham looked to one of everyone’s favorite canonical “take care of the planet” tales: The Lorax. In partnership with Dr. Seuss – marking the first time an artist has ever officially collaborated with Dr. Seuss Enterprises – Arsham curated his own iteration of the classic story, complete with hand-drawn artwork and fully recycled paper.” - HYPEBEAST