The CJ #LiveNewCJ campaign was a contest before and during KCON 2019 where participants could share their personal experiences of what makes up their "K-Lifestyle" (Korean lifestyle) and earn a chance to win flight tickets to Korea. Participants could have a higher chance at winning when featuring CJ products (such as Bibigo, Olive Young, CGV Cinemas, etc) in their video.
These two videos were prepared for publication on Instagram in order to help advertise the contest, but ultimately were not released and still images were used instead.
2D motion graphic piece using symbols from larger collection of CJ iconography.
Illustration and layout by Amiee Kang
Animation by Stephen Heo
2D motion graphic piece weaving text in and out of liquid CJ color layers.
Animation by Stephen Heo